Last Updated: April 15th, 2026
1. Introduction
Welcome to AI Driven Formulations, operated by Simreka. This Privacy Policy explains how we collect, use, and protect your personal data in compliance with the GDPR and other applicable laws.
2. Data We Collect
- Identity & Contact Data: Name, email, company, job title
- Technical Data: IP address, browser type, device information
- Usage Data: Articles read, time spent, interactions
- Cookies & Tracking Data
3. How We Use Your Data
- Provide and improve the Platform
- Analyze traffic and content performance
- Respond to inquiries
- Send newsletters (with consent)
- Comply with legal obligations
4. Legal Basis (GDPR)
- Consent (newsletters, non-essential cookies)
- Legitimate Interest (analytics, security, improvements)
- Legal Obligation
5. Cookies Policy
We use essential and analytics cookies. You can manage preferences via the cookie banner or browser settings.
6. Data Sharing
We do not sell personal data. Data may be shared with trusted service providers (hosting, analytics) under strict agreements and with legal authorities when required.
7. International Transfers
Transfers outside the EEA are protected by Standard Contractual Clauses (SCCs).
8. Your Rights
You have rights to access, rectification, erasure, restriction, portability, and objection. California residents also have CCPA rights.
9. Data Retention & Security
We retain data only as long as necessary and implement appropriate security measures.
10. Contact Us
Email: [email protected]